When you do
everything by the book you end up becoming a professional. The problem is
that your competition is reading the same books, going to the same seminars and
copying the leaders in your field. It's great that you are good at what you
once the path to success but in the new world the advantange you need
is...personalization. Everyone tries to be professional and that's a good
thing but your customers want more than that, they want a relationship. They
want to feel that they matter to you. No one tells their neighbors or friends
about the professional service they got. What makes you worth remarking about
is when you get personal with your clients.
Your clients want to
laugh, play and be amused. Business is boring when you leave out the best
parts of human interaction. So lighten up and have some fun at work.
reason you aren't making more money is because you just aren't having enough
The question is.....how can you make doing business more fun
for you, your staff and your customers?