Ok, I'll admit to being a pretty crappy song
writer but be careful about your purchases when you are as my little ditty
says...happy and relaxed. The reason is that when you feel that way you will pay
more for a product or service.
tested very relaxed participants as to what they would pay for a product or
service they found that those who were relaxed over-valued items by on average
15%. This was compared to participants in the study who felt equally pleasant
but not as relaxed.
Here's why....in a relaxed environment the brain
does not perceive a threat. This alows for thinking more about the positive
benefits of a product or service. It's then easy to think at an abstract level
about how the product or service might be used to your advantage.
relaxed person is more likely to focus on the features and measure them against
the price. Thus they are more critical in their purchase decision. They are on
guard against what they might deem as any sales pressure. The relaxed person
because they feel no threat are open to suggestions.
So Guru how do I
take this to an even higher level in my business?
Glad you asked
grasshopper. First, let me ask you a question. When are you most relaxed? If you
said, when I am laughing you win the big prize. The big prize is more sales,
better persuasion and more success. Pretty good prize huh?
Now you know that
if you can make them laugh the door to endless opportunities is wide open.
Boring kills sales. Laughter is directly proportional to success. And this my
friends is your big advantage because while others are trying to win over
customers with professionalism, superior product or lower price you will be
laughing all the way to easy street.