The seductive sound that can
make you wealthier and more persuasive
"The sweetest sound to our ears is
The biggest lesson I've ever learned about being
persuasive is to put the focus on the other person and not yourself. And that's
why using the other person names is so vital to being heard. We love the sound
of our own name when it is spoken by others.
So is it enough to just use the other persons name
frequently in all forms of communication? No, how you use it can increase its
effectiveness. So here is a valuable tip I've learned....
"make sure you end all conversations
and written communications with the persons name"
Doing this ensures that whatever is being said has
a better chance of being remembered and being believable. So instead of
ending a conversation with a quick 'bye' or 'talk to you later' try ending it
with the persons name. For example..."it was great talking to you Rick" or
"lets chat again soon Ashley". And even better is to end a conversation with a request. So as you are shaking hands good bye say...."great to meet you again and do you mind if I touch base with you again next week Mary?"
Most of us are good at first impressions but
poor at last impressions. And because of that its easy to stand out by just
adding the persons name at the end of the conversation or communication. So
make you bye as good as you hi.
Using a persons name also softens the blow of
criticism. It makes the other person feel like more than just an employee if
you ended a criticism with something like..."I'm sure you understand the
importance of making this change and will do your best to do what's necessary Bill".
And sometimes its best to
not put your name at the bottom of the email. They
know that the message is from you so why not just end it on their name. If
you want you could put your initials but even that is not necessary. Better to
just end it with the sweetest sound to their ears....their name!